Choosing the perfect font is an important process as it has a huge impact on your project, setting both its mood and tone. The font or fonts you choose influences the audience’s perception of your work, and that is why it is important to pick a font style with care.

There is a wide range of free and paid pro fonts on various platforms, but there are times when you need to get creative and use new fonts. Basically, there are four types of fonts: serifs, without serifs, script, and decorative.

How do you choose a font?

You need to consider the purpose of your project. For business materials like posters or formal letters, it would be ideal to use clean and elegant fonts like serif fonts or san-serif fonts. For event invitations, you need to choose a style that fits the nature of the event. Maybe sans serif fonts or serif fonts would suit your style. You can use a gothic font if you’re setting an old-fashioned tone. You can opt for a new script font if you’re sending a holiday card.

What else should you consider?

Aside from the font type, you need to consider its size. Are you going to a small text? Do you think it’s best to use bold characters? Do you think the regular text is the way? Popular isn’t always the right choice for your design. Also, bear in mind that you don’t have to stick to one font type for your entire project. You may choose two or more, depending on the style you’re going for. The possibilities are endless, and the web has a long list of paid pro and free fonts for your perusal.

Here is a list of the best font typefaces you can use for your project:

What is the most popular font used?

The most widely used font of all time is Helvetica. This classic typeface was originally designed in 1957. Its popularity stems from the fact it looks modern, simple, and exudes a persona of trust and versatility. Helvetica is a free font and is available on most platforms.

If you’re looking for a font that is a cross between classic and current, conservative and edgy, or elegant and relaxed, Helvetica might just be your answer. Because it’s a sans serif font, it may fit in the contemporary category, but it’s simple enough to fit in within a more traditional design.

What are some popular font styles?

Another popular font style is Baskerville. Designed in the 18th century, this font type family makes your poster or logo look elegant, serious, and interesting. In fact, contemporary fashion brand Kate Spade uses it in its logo.

Times is another classic font often used in many publishing materials and newsprints. This text is a Roman serif family of font typefaces and is considered the world’s top font for official-looking documents. In fact, it is the most trustworthy fonts according to research.

Last on our list is Gotham. Released in 2000, this font type family is a top choice among designers because of its clean and modern look. This sans serif typeface was the free font utilized in Obama’s 2008 presidential campaign.

What fonts are trending in 2020?

Object Sans is among the top fonts used in 2020. The Object Sans Font Family is a contemporary type of family that puts together the top qualities of Swiss neo-grotesques and geometric fonts. This font family has a simple yet refined style.

Another top font this year is Morva. Morva is a unique font typeface with bracketed serif shapes and decorative swirls. This font family suits wedding-themed projects aiming for a simple yet elegant appearance.

Next on our list is Nocturo Stencil. This is a paid pro stencil style font that works great in different languages. This stencil style font family is part of a larger typographic family all named Nocturno.

Saint Georges is an artistic take of a serif font with heavy curves and round terminals. This font family is a modern medieval font that’s perfect for interesting designs like logos, branding materials, and social media quotes.

Mankalika is a bold serif font with unique ligatures. This font type of family is a playful combination of print and calligraphy styles. This paid pro font has a great set of alternates to help you create interesting logos and headers for all sorts of projects. All of these fonts are available on the website MyFonts.com.

What are 3 common font styles?

Arial is a sans-serif typeface and set of computer fonts in the neo-grotesque style. Arial was once the standard font in all Windows applications, making it the go-to font for amateurs and starting designers.

Helvetica is a historical-kind serif font family that stays a trendy replacement for designers who intend to inject warmness and romance into their work. Plus, it’s free. That’s why it’s a favorite among website designers.

Verdana is a free sans-serif fonts alternative family designed by Matthew Carter, who also created another widely favored font, the Georgia typeface family. It’s a common font primarily because it’s easy to read, no matter its size.

What font should YOU use?

The answer is it depends. It’s recommended for you to experiment with different font types that are free and paid in order for you to see for yourself what font is optimal for your particular project. The top utilized fonts may be what you’re looking for. There are many options available, and you can find options by simply searching for inspiration on the internet or asking a friend for help. Next, add an element that uniquely your own.

The popular and free fonts may not be a good choice for your design, so you should take the type to experiment and creative in order to achieve the feel you want. Free fonts are recommended for those working on a budget, but you are guaranteed to get your money’s worth if you opt for a paid font style or styles.

Serif fonts and sans serif fonts are among the safest options for trustworthy designs, but again, the font choice is up to you. You can get creative and use a gothic or script type of font if that’s what you please. Just because it’s popular doesn’t mean it’s the right style for you.

You have to make time in order to find the font that fits your project well so you can see for yourself if the font is perfect for the intention of your project. From there, you can gauge if the font you chose is too wide or too much for the look you’re going for. It’s important to check the font style’s compatibility with your graphics and photos in order to gauge if the font is right for you. Next, you have to check if the font style looks good in full display. The pro designers start from somewhere, and every mistake is a step closer to finding the perfect font.

Where do you look for fonts?

Find the perfect font for you today at MyFonts. For a limited time only, you can purchase select fonts at a discounted price through this special MyFont promo code from SelectAware.

Avatar for Susana Neva

Hi, I'm Susana. I am currently a student studying business and in my free time I love to blog about...well, anything really. My favorite thing in the world, I would say, are my two precious kitties!