In a digital world filled with more than thousands of fonts, finding the perfect one to represent your story matters.

Crafting a poster, both for personal and commercial use, requires a lot of brainstorming. From conceptualization to execution, it requires a unique look to be eye catching. And that is exactly where the right font plays a very crucial role in completing a poster design.

Whatever the purpose of the poster is, the font should be readable and as neatly done as possible as it conveys the core message that you want to promote. Thus, it should always be clear and legible for the customers to understand what you’re promoting.

DESIGNERS’ MOST FAVORITE FONTS

SANS SERIF FONT

This refers to fonts that do not feature a brushstroke at the end of each character. Sans serif fonts appear to look cleaner and easier to read, which makes them a favorite especially on posters that are heavy in text.

Fonts that fall under this type are the following:

HELVETICA

Tagged as the most visible font, without a doubt, Helvetica has been extremely popular mainly for two reasons: (1) it is among the free fonts that one can easily use as it is included in most design projects. They are also easy to read.

Although some designers are fond of using this, there are a few who argue that the spaces are two tight making it difficult to read if the posters are text-heavy.

Do you know that Helvetica’s original name is Neue Haas-Grotesk?

FRANKLIN GOTHIC

Known to be the father of the sans serif font family, Franklin Gothic was originally designed by an American typeface designer which quickly made its way to become a go-to font for newspaper headlines during the 20th century.

Up to these days, this font can be widely seen in posters, advertisements, billboards and under branding signages.

FUTURA

Known to be a clean, geometric-styled font inspired by the Bauhaus design style widely popular in Germany until 1933, Futura is a representation that it can be both retro and futuristic.

This type of font is used by many designers for logos, copy text and brochures as it gives a clear and professional vibe.

DECORATIVE FONT

Using decorative fonts is a more stylized approach to

conveying a certain feeling that the compact wants to imbibe in their poster.

These fonts are not well-recommended for using in body text.

BODONI

If you want to add an old school sophistication on your poster, then this font designed in the late 18th century by Italian typographer Giambattista Bodoni is a great font to use.

With a serif typeface and a combination of thick and thin strokes, this font looks like the text you might expect to find in a classic work of literature.

MACLONEY

A bold and sophisticated serif font that looks perfect on any editorial page, Macloney is a surefire way to get any one’s attention even from afar.

Perfect to use it for any page titles, headlines or other spots where you need to attract attention and have them glued on your poster.

SCRIPT FONT

LAVANDERIA

Another good option in the world of display font is the calligraphy style.

Lavanderia, a script-style font is one of the go-to fonts for logos, shirt designs, and lots of other items for commercial use.

James T. Edmonson’s Lavenderia, which was inspired by the fonts in laundromat windows in San Francisco’s Mission District, is a particularly useful font because it is both beautiful and readable.

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Avatar for Susana Neva

Hi, I'm Susana. I am currently a student studying business and in my free time I love to blog about...well, anything really. My favorite thing in the world, I would say, are my two precious kitties!