I know you all have been there too. I entered Target with the sole mission of picking up a child's birthday present. I knew exactly what to buy, which section to find it, and I didn't even need to buy a gift bag because I have stockpiled them lately. A solid hour later I sailed through the check-out line with 15 other items. 15!
It started with the genius visual merchandising that drew me over to the accessories. I had time for a quick walk-through. Boom, a fedora marked for clearance wound up in the cart. Immediately the new hat was followed by socks, nail polish, air conditioning filters, a pack of Hanes T-shirts, 5 of the $1 items for kids' entertainment, a tank top, batteries, and 3 packs of gum. Oh, and the birthday present.
But they were all on sale! I thought I was supposed to buy these items when I found them for reduced prices, right? Well, considering that my budget for that trip was $15 and my total receipt was for around $78, something is wrong with this scenario.
After that trip, I've been bringing it back to the basics and had a little heart to heart with myself about spending. I also ran across this article
from Psychology Today on why we impulse buy and found I am guilty of most of those reasons. So, here are 5 ways to quit impulse buying:
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